How easy it use to be: as long as you got yourself out of the bar before you managed to combine the dignity-defying cocktail of one-too-many, an ex-boyf and loss of volume control, you were pretty much home and dry. Then came the mobile where 24/7 connection was made that much easier and drunk fi...
over 1 year ago
We often hear that interruption advertising is wrong and intrusive and before now I could not think of an instance where this might be a good thing to create. Until now that is. How do you connect with people who are totally isolated from the world, so much so that they feel suicidal? Perhaps the...
over 1 year ago
Everything Everything’s video proves that crowd sourcing works when used for the right reason, in the right context. Some in the advertising world are deriding crowd sourcing as a bandwagon that should have never been built. I agree with adliterate in that crowd souring is not the answer to innov...
over 1 year ago
Not a 404…
over 1 year ago
The digital space is fragmented with over 40 disciplines at the last count. We’ve all worked on projects that have required us to partner with people and organisations of different digital disciplines. Some of these have led to very successful partnerships and others to distinctly less successful...
over 1 year ago
<img src="http://www.iftf.org/system/files/imagecache/130square/GaryWolfPhoto.jpg" alt="gary wolf" width="150" height="150" />The idea of sharing information with your network is not a new one. But can this tracking and recording mean you get to know yourself a little better? Gary Wolf would lik...
over 1 year ago
Here’s a gadget for the self-confessed eggheads amongst us: a Star Wars-themed R2-D2 smart phone. It goes on sale in the USA tomorrow in an ice-cool box resembling carbonite. Apparently the limited edition Motorola features a graphic design on the back depicting the Astromech Droid. Better still ...
over 1 year ago
Well, a little pitch theatre hardly ever goes unnoticed.
over 1 year ago
The internet was heralded as the great equaliser. Futurologist predicted it would be a leveller, breaking down barriers in the physical society so that everyone in the world is connected through one big happy clappy network. Indeed it looked like this prediction was going to come to fruition, but...
over 1 year ago
I’ve realised that I treat Apple like a favoured child. Apple is definitely the younger one who is beautiful and cheeky, and gets away with daylight murder, or robbery if we were truer to reality. An iFaux Pas Apple didn’t handle the whole iPhone 4 antenna issue well. First they try to deny the f...
over 1 year ago
We're talking about
Millennial anti-drunk-dial device
How easy it use to be: as long as you got yourself out of the bar before you managed to combine the dignity-defying cocktail of one-too-many, an ex-boyf and loss of volume control, you were pretty much home and dry. Then came the mobile where 24/7 connection was made that much easier and drunk fi...
over 1 year ago comments
Quiet simplicity of Serbia’s Suicide Prevention Office
We often hear that interruption advertising is wrong and intrusive and before now I could not think of an instance where this might be a good thing to create. Until now that is. How do you connect with people who are totally isolated from the world, so much so that they feel suicidal? Perhaps the...
over 1 year ago comments
Crowd sourcing at its best
Everything Everything’s video proves that crowd sourcing works when used for the right reason, in the right context. Some in the advertising world are deriding crowd sourcing as a bandwagon that should have never been built. I agree with adliterate in that crowd souring is not the answer to innov...
over 1 year ago comments
The sort of error message we like
Not a 404…
over 1 year ago comments
A co-operative of clever clogs
The digital space is fragmented with over 40 disciplines at the last count. We’ve all worked on projects that have required us to partner with people and organisations of different digital disciplines. Some of these have led to very successful partnerships and others to distinctly less successful...
over 1 year ago comments
Connecting with you
<img src="http://www.iftf.org/system/files/imagecache/130square/GaryWolfPhoto.jpg" alt="gary wolf" width="150" height="150" />The idea of sharing information with your network is not a new one. But can this tracking and recording mean you get to know yourself a little better? Gary Wolf would lik...
over 1 year ago comments
A R2-D2 phone for Neal Junior (or so he claims)
Here’s a gadget for the self-confessed eggheads amongst us: a Star Wars-themed R2-D2 smart phone. It goes on sale in the USA tomorrow in an ice-cool box resembling carbonite. Apparently the limited edition Motorola features a graphic design on the back depicting the Astromech Droid. Better still ...
over 1 year ago comments
Going underground – Take two
Well, a little pitch theatre hardly ever goes unnoticed.
over 1 year ago comments
Are we pulling the internet apart?
The internet was heralded as the great equaliser. Futurologist predicted it would be a leveller, breaking down barriers in the physical society so that everyone in the world is connected through one big happy clappy network. Indeed it looked like this prediction was going to come to fruition, but...
over 1 year ago comments
Apple of my eye
I’ve realised that I treat Apple like a favoured child. Apple is definitely the younger one who is beautiful and cheeky, and gets away with daylight murder, or robbery if we were truer to reality. An iFaux Pas Apple didn’t handle the whole iPhone 4 antenna issue well. First they try to deny the f...
over 1 year ago comments