How easy it use to be: as long as you got yourself out of the bar before you managed to combine the dignity-defying cocktail of one-too-many, an ex-boyf and loss of volume control, you were pretty much home and dry. Then came the mobile where 24/7 connection was made that much easier and drunk...
Everything Everything’s video proves that crowd sourcing works when used for the right reason, in the right context. Some in the advertising world are deriding crowd sourcing as a bandwagon that should have never been built. I agree with adliterate in that crowd souring is not the answer to innovative advertising, but then I...
I’ve realised that I treat Apple like a favoured child. Apple is definitely the younger one who is beautiful and cheeky, and gets away with daylight murder, or robbery if we were truer to reality. An iFaux Pas Apple didn’t handle the whole iPhone 4 antenna issue well. First they try to deny the...
With the blossoming of social media a brand’s failing is often recorded and spread quickly through peer to peer reviews which is trusted by 78% of people. That’s over five times more than the number of people who trust the brand’s own TV ads. Pretty powerful stuff. Every brand will deliver customer experiences that...
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